NakMan Jewellery Wholesale Blog | April 2026

WHOLESALE INSIGHTS

Why Imitation Jewellery is the Smartest

Wholesale Choice in India Right Now

Affordable glamour, massive margins, and a market that never sleeps

By Your Jewellery Store • April 2026 • 5 min read

India is one of the world's largest jewellery markets — and within it, imitation jewellery is quietly becoming one of the most profitable wholesale categories. From the lanes of Surat and Jaipur to the fashion districts of Mumbai and Kolkata, demand for beautiful, affordable jewellery has never been stronger.

Whether you're a retailer looking to stock new inventory, a boutique owner expanding your offerings, or a reseller building an online business — understanding why imitation jewellery deserves your attention in 2026 is essential.

What exactly is imitation jewellery?

Imitation jewellery — also called artificial jewellery, fashion jewellery, or costume jewellery — refers to pieces crafted from non-precious metals like brass, copper, or zinc alloy, and adorned with synthetic or semi-precious stones, glass beads, and attractive plating (gold, silver, rose gold). The result: jewellery that looks luxurious but costs a fraction of the real thing.

Did You Know?

India's imitation jewellery market is projected to grow at over 15% annually through 2028, driven by rising fashion consciousness, social media trends, and the demand for occasion-specific jewellery among young Indians.

Why wholesale buyers are choosing imitation jewellery

Key Benefit	Why It Matters
Higher Margins	Low procurement cost, strong retail markup — often 2x to 4x
Fast Turnover	Fashion trends change fast. Imitation jewellery lets you keep up easily
Occasion Demand	Weddings, festivals, parties — there is always a reason to buy new pieces
Wide Variety	From temple jewellery to oxidised sets to minimalist everyday pieces
Low Risk	Affordable to stock in bulk; unsold pieces don't tie up large capital

Best-selling categories in the wholesale market

If you're planning your first wholesale order — or looking to refresh your catalogue — these categories are consistently top performers across India:

• Kundan and Meenakari sets — evergreen, especially for bridal and festive occasions

• Oxidised silver jewellery — hugely popular with college students and working women

• Temple jewellery — featuring deities and traditional South Indian motifs; sells strongly in Tamil Nadu, Kerala, and Andhra Pradesh

• Western-style trendy pieces — layered necklaces, ear cuffs, and minimalist rings flying off shelves in metro cities

• Polki and AD (American Diamond) sets — premium-looking pieces at affordable prices, perfect for gifting

Tips for buying imitation jewellery at wholesale

Pro Tip #1

Always check the quality of plating and clasp strength before placing bulk orders. Good wholesale suppliers offer sample sets — never skip this step.

Pro Tip #2

Buy season-ahead. Stock up on festive styles (Navratri, Diwali, wedding season) at least 6-8 weeks in advance to get the best wholesale prices and ensure availability.

Pro Tip #3

Look for nickel-free and hypoallergenic options. As customer awareness grows, this is increasingly a selling point — especially for online buyers who cannot inspect items before purchase.

Why buying from an Indian wholesale supplier makes sense

India has a rich tradition of jewellery craftsmanship, and this extends fully into the imitation jewellery sector. Hubs like Rajkot, Jaipur, Mumbai (Dharavi), and Kolkata produce high-quality imitation jewellery at globally competitive prices. When you source domestically, you benefit from:

✔ Shorter lead times and faster delivery

✔ Easier returns and quality disputes resolved locally

✔ GST-compliant invoicing for your business records

✔ Long-term supplier relationships with personalised service

✔ No middlemen — direct pricing that boosts your profit margin significantly

Ready to stock your store?

Imitation jewellery isn't just a category — it's a business opportunity. With the right supplier, the right mix of products, and an eye on trends, it can be one of the most rewarding segments to operate in. Whether you run a physical store, sell on Meesho or Flipkart, or run your own website, the demand is there — and it's growing.

Browse Our Wholesale Catalogue

Minimum order: ₹3,000 • Wide range of styles • GST invoices provided

Contact us today to place your first order or request a sample set.

Tags: #ImitationJewellery #WholesaleIndia #FashionJewellery #ArtificialJewellery #JewelleryBusiness #MadeInIndia